A Social Interaction Activity based Time-Varying User Vectorization Method for Online Social Networks

A Social Interaction Activity based Time-Varying User Vectorization Method for Online Social Networks

Tianyi Hao, Longbo Huang

Proceedings of the Twenty-Seventh International Joint Conference on Artificial Intelligence
Main track. Pages 3790-3796. https://doi.org/10.24963/ijcai.2018/527

In this paper, we consider the problem of user modeling in online social networks, and propose a social interaction activity based user vectorization framework, called the time-varying user vectorization (Tuv), to infer and make use of important user features. Tuv is designed based on a novel combination of word2vec, negative sampling and a smoothing technique for model training. It jointly handles multi-format user data and computes user representing vectors, by taking into consideration user feature variation, self-similarity and pairwise interactions among users. The framework enables us to extract hidden user properties and to produce user vectors. We conduct extensive experiments based on a real-world dataset, which show that Tuv significantly outperforms several state-of-the-art user vectorization methods.
Keywords:
Knowledge Representation and Reasoning: Information Fusion
Humans and AI: Personalization and User Modeling
Natural Language Processing: Embeddings
Machine Learning Applications: Networks
Multidisciplinary Topics and Applications: AI and the Web