Sequential and Diverse Recommendation with Long Tail

Sequential and Diverse Recommendation with Long Tail

Yejin Kim, Kwangseob Kim, Chanyoung Park, Hwanjo Yu

Proceedings of the Twenty-Eighth International Joint Conference on Artificial Intelligence
Main track. Pages 2740-2746. https://doi.org/10.24963/ijcai.2019/380

Sequential recommendation is a task that learns a temporal dynamic of a user behavior in sequential data and predicts items that a user would like afterward. However, diversity has been rarely emphasized in the context of sequential recommendation. Sequential and diverse recommendation must learn temporal preference on diverse items as well as on general items. Thus, we propose a sequential and diverse recommendation model that predicts a ranked list containing general items and also diverse items without compromising significant accuracy.To learn temporal preference on diverse items as well as on general items, we cluster and relocate consumed long tail items to make a pseudo ground truth for diverse items and learn the preference on long tail using recurrent neural network, which enables us to directly learn a ranking function. Extensive online and offline experiments deployed on a commercial platform demonstrate that our models significantly increase diversity while preserving accuracy compared to the state-of-the-art sequential recommendation model, and consequently our models improve user satisfaction.
Keywords:
Machine Learning: Semi-Supervised Learning
Machine Learning: Recommender Systems
Multidisciplinary Topics and Applications: Recommender Systems