HID: Hierarchical Multiscale Representation Learning for Information Diffusion

HID: Hierarchical Multiscale Representation Learning for Information Diffusion

Honglu Zhou, Shuyuan Xu, Zuohui Fu, Gerard de Melo, Yongfeng Zhang, Mubbasir Kapadia

Proceedings of the Twenty-Ninth International Joint Conference on Artificial Intelligence
Main track. Pages 3385-3391. https://doi.org/10.24963/ijcai.2020/468

Multiscale modeling has yielded immense success on various machine learning tasks. However, it has not been properly explored for the prominent task of information diffusion, which aims to understand how information propagates along users in online social networks. For a specific user, whether and when to adopt a piece of information propagated from another user is affected by complex interactions, and thus, is very challenging to model. Current state-of-the-art techniques invoke deep neural models with vector representations of users. In this paper, we present a Hierarchical Information Diffusion (HID) framework by integrating user representation learning and multiscale modeling. The proposed framework can be layered on top of all information diffusion techniques that leverage user representations, so as to boost the predictive power and learning efficiency of the original technique. Extensive experiments on three real-world datasets showcase the superiority of our method.
Keywords:
Machine Learning Applications: Web Sciences
Data Mining: Applications
Data Mining: Mining Text, Web, Social Media
Data Mining: Mining Graphs, Semi Structured Data, Complex Data